Betiko Living Privacy Policy for Customers and Vendors – dated 17th June 2021

Who Are We?

We are Betiko Living, a trading name of Esselle Retail Limited. We own and operate this website (the "Site"). Esselle Retail Limited. is a company registered in England and Wales under company number 12671338 and with its registered office at 11 Sherborne Street, Manchester M3 1JS

Please contact us if you have any questions or feedback about this privacy and cookies policy ("Policy") via our contact us page.

We are registered with the Information Commissioner's Register of Data Controllers under number ZA884453.

What Is a Privacy Policy?

The Policy set out below explains how we manage your data (i.e. information about any identified or identifiable living person) that we collect or provide to us when you use or access the Site. Please read on to find out what kinds of personal data we collect, how we use and protect it, to whom we disclose it, how you can access and rectify it and how we use cookies on the Site.

Please do not use the Site unless you are happy with this Policy. If you do use the Site, we will assume that you do accept it.

Changes To This Policy

We may amend this Policy from time to time when deemed necessary. We will notify you of any changes by updating this page with the new Policy, so we advise that you periodically review this Policy for any changes.

We will assume you agree to the Policy or revised versions of the Policy if you use the Site after the effective date shown at the top of the Policy.

What Personal Or Other Data Do We Collect?

We collect and store the information you give us - such as your name, address, email address, phone number and so on - when creating a Betiko Living account, via forms on the Site or when communicating with us by email or in some other way.

We may receive and store certain information automatically when you interact with us. Examples include the internet protocol (IP) address used to connect your computer to the internet, connection information such as browser type and version, information about your mobile or other devices including device type and device identifier, operating system and platform, a unique reference number linked to the data you enter on our system, login details, clickstream data, details of your activity on the Site with date/time stamps including the pages you visited, searches you made and goods purchased.

How Do We Use Your Personal Data?

We use your personal data to provide our services, e.g. send service messages, process payments and/or fulfil orders.

We use your personal data to help us communicate with you effectively should you try to contact us via the Site.

If you have given permission on the Site, we may use your personal data to send you emails (or other communications such as mail, phone or SMS) with details of our or third party goods or services that may be of interest to you, including information about special offers or promotions.

We may use personal data to recognise you when you visit or return to the Site to track anonymised traffic and usage patterns, to prevent or detect fraud or abuses or to help us improve the Site. We may use cookies to do this. See above for details of how we use cookies.

We retain personal data from closed accounts in order to comply with legal obligations, enforce our terms and conditions, prevent fraud, collect any fees owed, resolve disputes, troubleshoot problems, assist with any investigations and take other actions as permitted by law.

We may access, remove, alter, store or otherwise use any personal data if we have reason to believe that it breaches our terms and conditions, or that such steps are necessary to protect us or others, or that a criminal act has been committed, or if we are required to do so by law or appropriate authority.


We may use your Identity, Contact, Technical, Usage and Profile Information to form a view on what we think you may want or need or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you. We only use the information you provide to us directly for this purpose, along with the Aggregated Information provided to us by our analytics partners.

We strive to provide you with options regarding certain personal information uses, particularly around marketing and advertising.

Betiko Living sends electronic marketing - such as emails to people who have bought comparable products from us, and this is in our genuine interests. We will always offer a way to get out of receiving this marketing when you first purchase from the website and in every marketing communication afterwards. We may, on occasion send out postal promotion with the aim of growing our sales which is in our genuine interests, and in this situation, we will depend on you to let us know if you do not want to receive this by opting out of marketing.

If you already have an account with us and buy the product through PayPal Express, we may not recognise you as a current customer until you have completed the purchase if you provide us with the same email address as the one registered to your Betiko Living account.

Where you have not previously bought from us but have registered your details with us, we will only send you marketing communications if you opted in to receiving marketing.

We may also share certain information with other advertising services to show you targeted ads including on social media, video streaming services or search engines:

By the use of cookies that capture visits to our website. Please refer to our Cookies Policy for further information.

We could also provide these services with your contact data to create users fitting within a defined demographic so that we can target our marketing. This is in our genuine interests of sending you direct marketing.

Opting Out

You may request us to stop sending you marketing communications by logging into your account page and adjusting your marketing preferences, and you can also follow the opt-out links on any marketing communication at any point.

If you choose to opt-out of receiving email marketing from us, we will seize sharing your email address with other advertising services. You might continue to see our ads through them due to demographic targeting. Please check the social media, video streaming and search engine terms on how to opt-out.

Where you opt-out of receiving these marketing communications, this will not apply to personal information provided as a result of a purchase or related correspondence, and we will continue to process such information in accordance with this privacy statement and only ever as permitted by law.


You can configure your browser to reject all or some browser cookies or to alert you when websites set or access cookies. If you disable or refuse cookies, please bear in mind that some parts of this website may become inaccessible or not function properly.

How Do We Protect Personal Data?

Security is a high priority for us. We take appropriate precautions to protect personal data.

Email and other electronic communications are not secure if they have not been encrypted. Your communications will pass through several network nodes before they reach us. So we do not accept responsibility for any unauthorised access to or loss of personal data that stems from a cause beyond our control. Nor can we be held responsible for the actions or omissions of other users or third parties who may misuse your data which they collect from the Site.

To Whom Do We Disclose Personal Data?

Payment details, including credit card numbers, are supplied directly to our payment partner mentioned on our website. We do not receive such information. To ensure your details are not being used without consent, your data may be supplied by our payment partners to relevant third parties, including credit reference and fraud prevention agencies, who may keep a record of that information.

We may allow access to your data by third parties who supply us with a service. Examples include e-commerce platform providers, couriers (to enable the delivery of goods), website hosts, content delivery networks and businesses which assist us in undertaking communications or monitoring our Site.

We may disclose personal data so far as reasonably necessary:

if we have reason to believe that it breaches our terms and conditions, or that such steps are required to protect us or others, or that a criminal act has been committed, or if there has been a complaint about the content posted by you, or if we are required to do so by law or appropriate authority; or

in the case of an actual or proposed (including negotiations for a) sale or merger or business combination involving all or the relevant part of our business.

We may store or transfer personal data outside the European Economic Area (EEA) for the purposes stated in this Policy. If so, we will comply with the applicable laws relating to data transfer outside the EEA.

Except as otherwise explicitly included in this Policy, this document addresses only the use and disclosure of information we collect from you. If you disclose your information to third parties, whether they are service providers on the Site (e.g. payment providers) or other websites, different rules will apply to their use or disclosure of your information. Please check their privacy policies carefully.

Your Rights Under The Data Protection Act 2018 & GDPR

Under certain circumstances, you have rights under information protection laws in relation to your personal information.

You have the right to:

Request access to your personal information. This allows you to receive a copy of the personal information we hold about you and to check that it is legally being processed.

Request an adjustment of the personal information that we hold about you. This will allow you to have any incomplete or inaccurate information we hold about you adjusted, although we may need to confirm the accuracy of the new information you provide to us.

Request erasure of your personal information. This gives you the ability to request us to delete or remove personal information where there is no excuse for us continuing to process it. You also have the right to request us to delete or remove your personal information where you have been successfully exercised your right to object to processing where we might have processed your information unlawfully or where we are required to delete your personal information to abide by the local law. Information for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.

Request restriction of processing of your personal information. This enables you to ask us to suspend the processing of your personal information in the following scenarios: (a) if you want us to establish the information's accuracy; (b) where our use of the information is unlawful, but you do not want us to erase it; (c) where you need us to hold the information even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your information, but we need to verify whether we have overriding legitimate grounds to use it.

Request the transfer of your personal information to you or to a third party. We will provide to you, or a third party you have chosen, your personal information in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.

Withdraw consent at any time where we are relying on consent to process your personal information. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent.

If you wish to exercise any of these rights, please Contact Us, marking your query for the attention of the DPL.

What We May Need From You

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal information (or to exercise any of your other rights). This is a security measure to ensure that personal information is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

Time Limit To Respond

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.


Lawful Basis

A more detailed explanation of what some references mean in this Policy is as follows:

"legitimate interest" involves our interest in conducting and managing our business to enable us to give you the best service and product and a secure experience. We make sure we take into account any potential impact and your rights when processing your private information for our legitimate interests. We do not use your personal information for activities where our interests are overridden by the impact on you unless we have your consent or required or permitted to by law).

"performance of a contract" means processing your information where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.

"comply with a legal or regulatory obligation" means processing your personal information where it is necessary for compliance with a legal or regulatory obligation that we are subject to.

Third-Party Sites

The Site may contain links to other websites operated by third-parties. Please be aware that this Policy only applies to the personal information that Betiko Living collect through the Site. Betiko Living cannot be held responsible for personal information that third parties might store, collect or use throughout their website. Please ensure you read the privacy policy of every website you visit carefully.

Privacy Policy last updated 17th June 2021